Marketing that responds to what customers do
Instead of sending everyone the same message, we build journeys tailored to their interests, decision stage and activity
More campaigns will not help if each one ends in a separate tool
The contact joins a list and waits
After downloading a resource or signing up, the user receives a single message regardless of what they do next.
Sales cannot see the interest
The salesperson gets in touch without knowing which content the lead read or whether they returned to key pages.
Nobody knows what generates valuable leads
Reporting stops at opens and clicks, without connecting campaigns to the pipeline and sales results.
Solution
Contact acquisition
We connect forms, pop-ups, landing pages and CRM so new contacts enter the right segments and journeys.
Segmentation and scoring
We group audiences by data, interests and behaviour. Scoring helps identify who needs further nurturing and who is ready to speak to sales.
Scoring and routing
We group audiences by data, interests and behaviour. Scoring helps identify who needs further nurturing and who is ready to speak to sales.
Customer Journeys
We design automation with triggers, conditions and actions. Journeys can respond to a website visit, click, inactivity, purchase or CRM status change.
Multichannel communication
We connect email, SMS, WhatsApp and social media where they support the customer experience. We do not add channels without a clear purpose.
Connecting marketing and sales
Activity and scores flow back into CRM. When a lead reaches the right threshold, the system can create a task and assign it to the owner.
Planning and reporting
We organise goals, campaign calendars, budgets and touchpoints so the team sees both completed activities and their contribution to results.
Explore examples of journeys we can build
Customer acquisition through a lead magnet
- 01
resource download
- 02
content delivery
- 03
education
- 04
scoring
- 05
creating a CRM task
How do we implement Marketing Automation?
Touchpoint mapping
We understand your contact sources, segments and existing campaigns
Journey design
We define triggers, conditions, content, goals and the handover to sales
Data and integrations
We establish synchronisation with CRM, the website, store and other channels
Configuration and testing
We launch journeys, consent settings, scoring and reports
Optimisation
We review audience behaviour and improve drop-off points
Frequently asked questions
Do we need to automate every campaign immediately?
No. It is best to start with one journey that has a clear goal and sufficient volume, then expand the system.
Does Marketing Automation work with Zoho CRM?
Yes. We can design synchronisation for contacts, scores, activity and sales actions.
Do you also write the messages?
We can develop the communication architecture, message logic and copy needed to launch the agreed journeys.
How do you avoid automation that sounds automated?
We limit message volume, use behavioural context and end sequences when they no longer fit the customer's situation.